The Soap Mistake: Why Your Everyday Shower Routine Could Be Hurting Your Body — and Your Confidence

For most women, the daily shower is a ritual of self-care — a moment to wash away the day, feel fresh, and step into the world with confidence. Many of us grab whatever soap or body wash is on sale at the local store — perhaps a fragrant bar, a creamy body wash, or even a “natural” option promising botanicals and purity.

But what if that very soap you trust to care for your body is actually harming it?

The Hidden Truth About Soap and Your Body

It’s not widely talked about, but the human body doesn’t have a single, uniform pH level. In fact, different areas of the body have different, delicate pH balances that are crucial for staying healthy and odor-free.

• The skin on most of your body is naturally slightly acidic, around pH 5.5, which helps protect against harmful bacteria.

• The intimate area — the vulva and vagina — is even more acidic, closer to pH 3.8–4.5, to support healthy bacteria and ward off infections.

• Other areas like the armpits and anal region also have their own specific pH needs.

Now here’s the problem: the majority of soaps and body washes sold at your typical grocery or drugstore have a pH of 9–10 — extremely alkaline compared to your body’s natural levels. Even some “natural” soaps, while free from chemicals, are still far too alkaline to support your intimate health.

When you use these products on sensitive areas like your vulva, you’re stripping away the natural acidity your body needs. This can disrupt your microbiome, dry out your skin, lead to irritation, and actually cause — rather than prevent — odor.

And yet, countless women unknowingly lather up with these harsh products every day, believing they’re doing what’s best for their bodies.

Why You Deserve Better

At Genuess, we believe women deserve products that respect their bodies — not just cleanse them. That’s why we created our feminine care line, specifically formulated to honor the natural pH of your intimate areas while keeping you feeling fresh, confident, and balanced.

Our products are gentle, effective, and crafted to work with your body’s natural defenses — not against them.

So next time you reach for that fragrant soap in the shower, pause and remember: your body isn’t one-size-fits-all. Neither is your care. Choose products that protect your pH and your confidence.

You — and your body — deserve it.